Saturday, October 28, 2006

Dove Evolution

Now, it's probably true that Dove has simply found a more devious way than most of marketing their beauty products. It's probably not the case that they care about your daughter's self-image.

But for now, I'll take it.

5 comments:

JoVE said...

Well, they might care about one's daughter's self-image on the grounds that women with good self image might be more likely to buy certain kinds of beauty products....

I also think that those of you with sons might want your sons to watch that video. Some of them are going to be interested in what girls looks like in a few years, and it would make sense for them to have realistic expectations. (Though I've met a lot of guys who find the kinds of women considered beautiful by the fashion & beauty industry to be not that attractive.)

Rachel said...

I've been aware of the Dove campaign for real beauty pretty much since they launched it, but I was pleasantly surprised the other day while watching television that they were actually being consistant about it -- one of their regular ads used models of a variety of body types, ages, etc., instead of just your garden variety supermodels. Sure, they probably were all made up and touched up to look better than "normal," but it was still refreshing to see something closer to real women in a beauty product commercial.

LutheranChik said...

I've been pleasantly surprised by the ad campaign as well. Graphic "tweaking" aside, it's refreshing to see an assortment of ages and shapes in their advertising.

What's interesting to me is the negative reaction their campaign sometimes elicits from other women. At the risk of using a cliche', it strikes me as a manifestation of internalized self-hatred. Which is sad.

will smama said...

I know it's still an ad campaign, but I LOVE this ad campaign.

Songbird said...

I even bought a tube of firming cream, but I'm not sure how much good it can do...